Your Beauty Brand favourites....who owns them?
Who owns the beauty brands? photo copyright Janie Smith |
why it matters......
What do Rimmel, Marc Jacobs Miss Sporty or
Bourjois have in common? Or what about Nivea and La Prairie? Yep, you guessed
it they are owned by huge umbrella companies.
Okay, it is not a secret that very few
companies own many beauty brands. There’s a big fat chance that you already
know this. Brands move to different companies fairly frequently and there have
been some really recent acquisitions. But why you might be asking, does it
matter? Well, it might well be working to your advantage!
Many umbrella companies have brands
covering a range of prices and demographic appeal. But despite there being lots
of range they all share the same technology and innovations when it comes to
their formulations. If you are a beauty junky it is a win - win situation!
Comments
Post a Comment